Orthodontic care model appoints veteran in digital and advertising enterprise to guide StarAligners
Revealed: Oct. 18, 2021 at 8:00 AM EDT|Up to date: 1 hours in the past
NEW YORK, Oct. 18, 2021 /PRNewswire/ — StarAligners’ Board of Administrators is happy to announce Reid Greenberg as the brand new Chief Government Officer of StarAligners. With over 22 years of expertise in digital and marketing-based management roles, Reid will lead the corporate’s future progress technique, bringing a wealth of information in know-how, e-commerce, and company self-discipline to the StarAligners model.
Reid is a strategic, results-oriented govt with a confirmed observe report of robust management and enterprise growth, having served as Government Vice President, World Digital and e-commerce at Kantar Consulting, President/CEO at Bag Balm, and held management roles at eBay and Unilever’s Seventh Technology model. Throughout his tenure at Keurig Inexperienced Mountain, Reid led the digital transformation of the corporate’s e-commerce enterprise, accelerating each the B2B and direct to shopper verticals to report ranges.
“It’s an unimaginable honor to be named CEO of StarAligners. We’ve a improbable basis with an extremely gifted group,” says Reid. “That is solely the start, and I do know that we’ll unlock super progress within the clear aligner house, notably for gentle to average circumstances.”
“Reid is the suitable chief for StarAligners. His deep understanding and data of e-commerce, know-how, and constructing world-class organizations is the suitable recipe we’d like,” states Dr. Ronald Redmond, Chairman of StarAligners. “Reid is already transferring the needle of the enterprise, and it is solely going to get higher from right here.”
Beneath Reid’s management, StarAligners launched its orthodontic-led aligner care program for orthodontic practices, StarAlignersPro™. This system’s devoted companion web site unites know-how, automated physician on-boarding and merchandise to function an informational gateway for each sufferers and orthodontists. Within the coming months, Reid and his group will broaden the model’s direct to shopper providing by bettering the consumer expertise and investing in a major advertising marketing campaign.
“Our aggressive benefit is that we’ve a twin path to market consisting of an extremely robust orthodontic-lead B2B platform mixed with the DIY, direct to shopper channel, with very engaging pricing for each orthodontists and sufferers,” states Reid. “The vast majority of our rivals are one-channel centered.”
StarAligners™ is an oral care firm and creator of StarAlignersPro™, an progressive answer to deal with gentle to average aligner circumstances, now supplied immediately by way of orthodontists’ places of work throughout the US. The orthodontic-led aligner care program was created by a 30-year orthodontic skilled and 4 famend orthodontic board members to supply a premium and inexpensive expertise for affected person and orthodontists alike, supported by the newest imaging know-how and high quality clear aligner remedy. For extra info, please go to www.StarAligners.com and StarAlignersPro.com.
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